A promotional and referral pilot project to enhance Main Street’s retail traffic and vibrancy through increased engagement with Picton’s wide-ranging artistic and cultural offerings! This project is supported by the My Main Street program, the Canadian Urban Institute, and the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
Exhibitions, events, art activations, concerts, theatre, a film festival, and more are all happening on historic Main Street, Picton! Use our What’s On listing to plan your next arts & cultural experience.
Art at the Heart of Picton
We have invited an exclusive circle of Main Street businesses who integrate art, design, and/or a creative flair into their guest experiences to help sponsor updates and future distribution of the new, vibrant Art at the Heart of Picton branding package (map/brochures, window stickers, and posters!) designed by Northern Branding Studio.
Coupons will be distributed by County Arts during events and exhibitions at the County Arts Lab. Guests who complete a short survey will receive a special coupon, valid for 3 days, which they can use to access exclusive perks and discounts at participating Main Street businesses.
20% discount A licensed café and bike shop in the heart of Picton, Beacon is a favourite hangout for both locals and visitors, combining a love of cycling, coffee, and community. Founded by Jordan and Stephanie Malka, the space features locally sourced food and drink, a curated selection of cycling gear, and bike repairs in a relaxed, family-friendly environment complete with a kids’ play area. 10% discount Located within the historic Merrill House, Brasserie Alexandria offers French cuisine rooted in tradition and seasonality. Led by Chef Michael Sullivan, the menu features classic dishes and an extensive wine list highlighting both French and local selections. Guests dine in stunning rooms inspired by ancient Alexandria, adding a layer of storytelling to the culinary experience. Dietary accommodations available. Complimentary gift with purchase over $100 Take a moment to explore the restored spaces of The Royal. Enjoy locally roasted coffee and handmade pastries from The Bakery Counter, unwind at The Spa, or gather around the table for a meal that reflects the season. 20% discount A go-to destination on Picton Main Street, Kelly’s is known for its ever-changing mix of gifts, accessories, clothing, and unexpected finds. With a focus on the eclectic, the boutique is a favourite among locals and visitors alike. Whether you’re looking for a thoughtful gift, a fashionable accessory, or a unique piece to brighten your day, Kelly’s offers a warm, welcoming shopping experience in the heart of Picton! 20% discount A boutique apothecary specializing in handcrafted, all-natural skincare and fragrances, Savon du Bois is the creation of certified aromatherapist and perfumer Anne Du Bois. Their small-batch products are made using traditional methods and sustainably sourced ingredients, including facial care, serums, natural perfumes, and more. 10% discount Founded in 2021 by Kyle and Jenny Otsuka, Zest is a go-to for those who love to cook and gather around the table. The shop features a curated selection of cookware, bakeware, tableware, and pantry staples from trusted global brands to handcrafted goods by local artisans. Beyond kitchen essentials, visit Zest for unique Canadian-made gifts that bring flavour and style to the kitchen!
Beacon Bike & Brew
Brasserie Alexandria at the Merrill House
The Royal Hotel Boutique
Nestled inside The Royal, The Boutique offers a curated collection of goods from Prince Edward County and beyond. From considered homewares and accessories to elevated everyday essentials, each piece is chosen for its craftsmanship and character. A reflection of our love for thoughtful design, local talent, and timeless quality.
Kelly's Shop
Savon du Bois
Zest Kitchen Shop
In 2024, we carried out the Art at the Heart of Picton project with the aim of enhancing arts events in the County Arts Lab – our home on the Main Street level of the Picton Armoury and helping promote Main Street Picton as an arts and culture destination, driving more resident and visitor traffic to all of our offerings.
The main deliverable was a new arts-focused Placemaking Strategy for Picton (below), with the full-roll out including the new Art at the Heart of Picton branding package and Referral program highlighted above. Click here for a PDF version of the Placemaking Strategy.
Due to the parameters of the My Main Street funding, this was a pilot project restricted to activities in proximity to our Picton Main Street location. We hold high hopes for its potential to serve as a model for future initiatives in Prince Edward County more broadly, and other rural Main Streets in the County and beyond.
Art at the Heart of Picton Placemaking Strategy by Andrea Dawes
This project is supported by the My Main Street program, the Canadian Urban Institute, and the Government of Canada through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario).
Art at the Heart of Picton
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